betsy berman

who i am
Dynamic industry leader who is well known for her own special brand of energy, passion and unique blend of intuition, creativity and strategic business sense. A one-woman idea factory and highly motivating team catalyst who brings a whole new dimension to creative ideation and innovative thinking.

“An idea is salvation by imagination.”
Frank Lloyd Wright

what i’ve done
Helped create the powerful, award-winning Do You Know a Brawny Man? promotion.

Created the promotional “recipes” and “got things cooking” for major package goods companies such as Pillsbury, Perdue, Quaker, Nestle, Del Monte, Kraft, and Hunt Wesson, Coca-cola and Kellogg’s.

Facilitated integrated concept development between five agencies and internal teams, motivating them to work together to create a smooth and highly effective launch for Gillette’s new razor.

Created blockbuster creative campaigns for Burger King and partners, Disney and Coca-Cola. And, added fanciful program extensions for a new and growing BK Kid’s Club.

Facilitated innovative, high-energy and highly effective ideation sessions and corporate planning meetings for brands, divisions, companies and associations. Taught Promo 101, Concept Development and Trend-Spotting to agencies and for the PMA.

where i’ve done it
DVC Worldwide – Executive Vice President, Ideation
Alcone Marketing Group – Senior Vice President, Creative Director
Lintas - Senior Vice President, Sr. Creative Director
Gage Marketing – Vice President, Sr. Creative Director
Robinson & Maites (William A. Robinson) – Vice President, Sr. Creative Director

some of the people i’ve done it for
AT&T & Georgia Pacific & Pfizer & Hertz & Schering Plough & Campbells & Nokia & Gillette & Heinz & Labatt & Pillsbury & Coca-Cola, & Perdue & CBS & Tropicana & Marriott & Fisher-Price & Polaroid & Burger King & Baskin-Robbins & McDonalds & Hilton & Discover & Coors & Mattel & &Del Monte & Mazda & Warner Bros. & Microsoft & Hunt Wesson & Direct TV & Princess Cruises & Nestle & the NBA/WNBA & FedEx & Quaker & MasterCard & Ocean Spray & RJ Reynolds & Planters & Meow Mix & Motorola & Kraft & Kellogg’s & Bally’s & Alberto Culver & JCPenney