deb friedland

who i am
Trend spotter and consumer insight specialist who is expert at developing and translating strategies into innovative concepts for multi-discipline and multi-channel marketing programs.

“There’s nothing you can do that can’t be done.”
The Beatles

what i’ve done
Taught Pillsbury how to excite and influence Teens, Reckitt-Benckiser how to mix up their media to attract Gatekeeper Moms, and Perdue Chicken how to use the internet to effectively help Women get dinner on the table.

In a timeframe of only seven months, developed and executed two full merchandising campaigns for all 600+ Chase Retail Banks – from strategic planning through creative development and execution – with a $3 million dollar budget and a staff of one.

Brokered the partnership which brought the Peanuts property to Fujifilm and created a proprietary marketing campaign that gave Fuji’s digital holiday photo card business a real point-of-difference and significant sales lift in a very crowded category.

Developed the strategy behind the signature look for a luxury New York brand – Jacques Torres Chocolate Haven. This re-envisioned brand identity can now be seen on all store signage and chocolate packaging.

Designed and managed the new business pitch process for three leading agencies, securing over 20 new clients.

where i’ve done it
Norm Marshall Associates: VP, Client Services
EastWest Creative: VP/Strategic Planning
FCB New York: VP/Account Director
Wunderman: Director/Promotion Planning
DVC Worldwide: Senior Account Planner
Grafica, and Grafica Interactive, Inc: Account Planner

some of the people i’ve done it for
AT&T & BANFI Wines & Cadbury-Schweppes & Chase Retail Bank & Citibank Coca-Cola & Fisher-Price & Fujifilm & IBM & Jacque Torres Chocolate & Kraft & LodgeNet Entertainment Corporation & Lucent Technologies & The NBA & Perdue & Pfizer & Pillsbury & PSEG & Reckitt Benckiser & Roche & Schering-Plough & The Trane Company & Universal Entertainment