fran heller
“big ideas come into this world with a flash and an explosion
– and, perhaps, somebody’s castle roof perforated.” what i’ve done Identified and negotiated AT&T’s sponsorship of the NY “River-to-River Festival”; increased unaided awareness of local service from 26% to 72% and higher response/conversion rates than all previous efforts. Sponsorship ran for 5 years. Launched relationship marketing program to convince high school and college students to consider accounting as a profession for the American Institute for Certified Public Accountants; program won 2 Reggie Awards from the Promotion Marketing Association. Repositioned grapefruit juice for the Florida Department of Citrus; developed integrated campaign with fitness expert Denise Austin and Lifetime Cable TV; reversed a 10-year decline, generating 7% increase in consumption. Founded and ran an integrated marketing agency that was consistently
in the Promo 100 list of top US agencies; the first agency of its kind
in the US to have its own website.
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who i am
