robyn imbimbo

who i am
Dynamic, results-oriented marketing professional. Accomplished in positioning brands, developing comprehensive brand activation platforms and initiatives, and maximizing return on marketing investment.

“Do not go where the path may lead,
go instead where there is no path and leave a trail.”
Ralph Waldo Emerson

what i’ve done
Developed and launched Nike’s in-market and in-store plan for its Revolution and Just Do It campaigns. In addition, created in-store merchandising initiative into industry standard.

Developed NutraSweet strategic plan solidifying manufacturer/product partnerships, reinforcing value and trust benefits, and maintaining revenue during NutraSweet’s patent release.

Developed corporate and brand identity and communications plan for ANS (a BTB Internet solutions provider) generating a strong market presence and customer base. Achieved company’s goal to be acquired within 3-4 years.

Established Fitness Networking as new industry category for FitLinxx. Developed and launched company’s positioning, brand identity, strategy and integrated communication plan, including endorsements and co-marketing partnerships in the fitness and healthcare marketplace, severely blunting competitive entries.

Repositioned Chock full’o Nuts, which included integrated communication plan and account specific marketing system development and implementation increasing awareness, product distribution, in-store visibility, unaided awareness and sales volume.

where i’ve done it
Integrated Marketing Consultant
Draft Worldwide: EVP/Director of Response Marketing
Bedrock Communications: Managing Partner
FitLinxx: V.P. of Marketing
The Hadley Group: EVP/General Manager

some of the people i’ve done it for
Nike & Revlon & MasterCard & NutraSweet & Cuisinart &E&J Gallo & Sara Lee & ANS/UUNET & Coca-Cola & Beck’s & Johnson & Johnson & Philip Morris & HBO/Cinemax & G.D. Searle & General Electric & The General Cigar Company