sandra l. stein

who i am
An entrepreneur with experience in a broad range of categories, who integrates strategic skills and tactical knowledge with general marketing expertise to build brands, develop businesses and identify unique and innovative marketing solutions and opportunities.

“ …in the end, what we regret most are the risks we never took.”
Frazier paraphrasing Tennyson

what i’ve done
Repositioned a well-respected design firm into a strategic full-service marketing agency contributing to record revenue.

Developed an agency’s Co-Marketing practice, providing superior solutions to retail-driven client needs and generating incremental revenue in excess of $2.5 million.

Awarded individual Star Award for Excellence by Kraft Foods, based on strategic contributions to the successful turn-around of the Jell-O business.

Co-founded the Associated Marketing Group (AMG), focusing on strategic planning, concept development and promotional implementation. Named “Agency of the Future” by Adweeks’s Marketing Week; successfully negotiated agency’s acquisition.

Created the first value-added promotion in the entertainment category for CBS television and its “Dallas” TV property; increased up-front advertising buys/ commitments.

Developed integrated marketing strategy for the Smithsonian Institution, including marketing plan and initiative to leverage the brand through corporate “partnerships”.

where i’ve done it
EastWest Creatvive: SVP, Chief Marketing Officer
Associated Marketing Group: Principal, General Manager
Godiva Chocolatiere: Marketing Director
Kraft/General Foods: Senior Brand Manager

some of the people i’ve done it for
Kraft/General Foods & Reckitt Benkiser & Colgate Palmolive & Hershey & Labatt USA & Pepsi & Schieffelin & Somerset & The Smithsonian Institution & Amtrak & Citicorp & CBS & Showtime Networks Inc. & Sundance Channel & HBO & Warner Bros. & Starwood Hotels & Johnson & Johnson & Bayer & Clairol & Ocean Spray